Gastgewerbe Gedankensplitter: Auswirkungen von Craigslist auf Zeitungsverlage.

Gastgewerbe Gedankensplitter

Sonntag, Dezember 04, 2005

Auswirkungen von Craigslist auf Zeitungsverlage.
Ryan Blitstein berichtet in einem längeren Feature "Craig$list", in: sfweekly vom 30. November 2005 (via Basic Thinking Blog), über Umsatzrückgänge und Entlassungen bei den Zeitungsverlagen, die Craigslist bewirkt, und was die Zeitungsverleger dagegen zu unternehmen versuchen. Er schildert wie alles begann und versucht auch die heutigen Umsätze von Craigslist zu schätzen:
"In 1993, after 17 years as an IBM programmer on the East Coast and in the Southeast and Midwest, Newmark decided it was time for a change. He fled to the Bay Area and began a job working on Charles Schwab's computer architecture. Two years later, he started an e-mail list to alert friends to local events. As subscriber numbers grew, people started sending in apartment and job listings, so Newmark created Craigslist.org to display their posts. When Buckmaster joined the company in 2000, Craigslist was still based in Newmark's Cole Valley flat, but the site attracted hundreds of thousands of monthly visitors. In the meantime, to keep pace with costs, Craigslist began charging a small fee to businesses that posted job listings, and incorporated as a for-profit...

Newmark's financial secrecy conflicts with his idea of what Craigslist is, but so does the amount of money Craigslist makes. The revenue range often reported for Craigslist is $7 million to $10 million per year -- successful, but not extraordinary, for a company with about 20 employees. However, the job postings on the Bay Area Craigslist indicate a much larger number: more than 20,000 ads, or $1.5 million in revenue, this month. Add in 14,000 jobs this month in both Los Angeles and New York, and that's $2.2 million. Even assuming November is by far the busiest month, and that Craigslist doesn't charge for most ads by nonprofits, that puts the site's estimated revenue stream at $20 million per year -- minimum. To be sure, that's less than 1 percent of the revenue of sites with similar traffic levels, and Craigslist only charges for a tiny percentage of ads, but that doesn't erase its millions in hush-hush profits."
Siehe dazu auch unsere früheren Beiträge "Alpträume" und "Die Zukunft der (deutschen) Zeitungsverlage".
geschrieben von Gerhard Schoolmann um 06:43 Uhr.
Permanenter Link zu diesem Beitrag.
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