Bob Cauthorn gibt in seinem Kommentar Zeitungen Tipps, wie sie ihre Blogs besser machen können:
"don't have staff members blog and instead bring in the legitimate outside voices. There are many ways that a mainstream media organization can do this -- make a blog about *outside* blogs, point some of your traffic to outside voices (even those who, gasp, criticize you!), invite some of the best outside bloggers in your community to post right on your pages. Give selected bloggers early access to your stories -- particularly enterprise stories -- so that they can have same-day reactions. (Make sure these are bloggers you can trust not to jump the publication, obviously.) In other words, genuinely and sincerely embrace *outside* voices. Allow the community to have a stake in what you are doing once more."