William Rice, Präsident der Web Marketing Association erklärte dazu:
"Restaurant Web sites are enhancing the customers experience even before they step into the restaurant. Web sites are creating the environment that the user will experience if he or she visits the restaurant which reflects in the high design scores of this industry. Content such as online reservations, directions, nightly menus are just some of the added value restaurant Web sites are offering their online users."Die Vergabe der Awards erfolgte anhand von sieben Kriterien:
- Design
- Innovation
- Inhalt
- Technologie
- Interaktivität
- Copywriting
- Einfachheit der Bedienung
Der Award 2006 ging an die Designer der Website studiolagunabeach.com. Gewinner der vergangenen Jahre:
- 2005 Apollo Interactive, Inc. für Johnny Rockets.
- 2004 NetSuccess für Mercy Wine Bar.
- 2003 Brann für Roy's Hawaiian Fusion.
- 2002 Stone Ward Fusebox für TCBY